Generative Engine Optimization – get named inside the answer
GEO is the work of becoming the material AI engines choose to quote. Not SEO with a new label – search engines rank pages, generative engines assemble answers, and they only assemble from material they can parse, verify and attribute.
When the answer replaces the list, ambiguity becomes fatal.
A ranked list rewards being available. An assembled answer rewards being unambiguous.
The model needs to know exactly who you are, what you do, where you operate, who vouches for you and what makes you different – stated in plain language, in a consistent form, in more than one place.
Ambiguity is the thing that gets you left out. Not absence – ambiguity. Plenty of businesses with good websites are invisible to AI engines because nothing about them is stated clearly enough to repeat.
Five pieces of work that compound.
Entity foundation
We define your brand, people, services and locations as structured, machine-readable facts, and publish them consistently across your site and your public profiles.
Answer-shaped content
We rewrite and add pages that answer real buying questions directly – definition first, specifics second, evidence third. Models quote clean answers; they skip preamble.
Source credibility
Named authors, credentials, dates, cited data. Anonymous content does not get attributed, and unattributed content does not get cited.
Earned citations
We place your expertise on the third-party sites AI engines draw from, using the media distribution and digital PR network Y5MEDIA already runs.
Answer tracking
We record who gets named for your priority questions, and watch that number move month over month.
A baseline, a gap list, the work, and proof it moved.
The baseline report
How AI engines currently describe you, which competitors get named instead, and what they get factually wrong. Most businesses have never seen this.
The monthly loop
Implementation of the technical and content work, an earned-citation programme, and a share-of-answer report against your named competitors.
Visibility is not a project you finish. It is a position you hold.
GEO earns its cost fastest when:
- Your buyers research before purchasing, and compare two or three names
- Your organic traffic has fallen while your rankings stayed flat
- Your category has an obvious market leader that AI keeps naming instead of you
- You operate across borders and cannot rely on local reputation
- Something an AI engine says about your business is simply wrong
Ask us what AI says about your business today.
Send your business name and three questions your customers ask. We will run them through the major AI engines and send back what they say about you right now – no charge.