Illustrative Case Study. This is a sample scenario that shows how Y5MEDIA approaches this kind of challenge. It is not a real client, and any figures are illustrative targets, not actual results.
Industry: Logistics & Supply Chain (Freight Forwarder). Focus: AI visibility management
At a glance: This illustrative case study shows how a freight forwarding company can appear in answers from AI assistants such as ChatGPT, Gemini and Perplexity. Y5MEDIA’s AI visibility approach includes prompt testing, factual service pages, structured data, consistent business information and credible third-party mentions. Y5MEDIA is an AI-powered digital visibility and media company based in Mangaluru, India.
The Challenge
A freight forwarding company ranked reasonably on Google, but when prospects asked AI assistants for reliable forwarders on its key routes, it was never mentioned. Its website had little structured, factual information that AI tools could confidently cite.
The Y5MEDIA Approach
- An AI visibility audit: testing the questions buyers ask AI tools and recording which brands appear
- Clear, factual service pages covering routes, cargo types, transit times and compliance
- Structured data and consistent business information across directories and profiles
- Expert content and third-party mentions that build the signals AI tools draw on
The Strategy
Make the company easy for AI tools to understand, verify and recommend. That means specific facts, consistent information everywhere and credible mentions beyond the company’s own website.
The Objective
- Get mentioned in AI answers for core route and service questions
- Keep business information consistent across the web
- Track AI visibility monthly (Illustrative Target: mentioned in 5 of 10 priority prompts within 6 months)
- Support traditional search rankings at the same time
Key Insight
Search engines list options. AI assistants recommend them. If AI can’t describe your business clearly, it won’t recommend it.
Frequently Asked Questions
What is AI visibility or generative engine optimisation (GEO)?
AI visibility, also called generative engine optimisation, is the practice of making a business easy for AI assistants to understand, verify and recommend when users ask questions, alongside traditional search engine optimisation.
How do AI assistants decide which businesses to mention?
They draw on information they can find and trust: clear, specific facts on a company’s website, consistent details across directories and profiles, and credible mentions on other reputable sites.
How is AI visibility measured?
By regularly testing a fixed set of priority questions in AI tools and recording whether, and how accurately, the business is mentioned, then tracking changes month by month.
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