Your story, placed where it counts
Writing the announcement is the easy part. Getting it in front of the right editors, on the right platforms, at the right moment – and knowing where it actually landed – is the work.
One brief. We choose the mix.
Digital PR Distributions
Earning genuine editorial coverage on news and online media. Read more
Media Portal Distribution
Placement on the industry portals and trade platforms your buyers actually read. Read more
Social PR Distribution
Amplifying coverage through social channels, communities and credible voices. Read more
Targeted Outreach
Researched, one-to-one approaches to named journalists, partners and prospects. Read more
If it is genuinely news to someone outside your company.
Five steps, and the first one is the one that decides everything.
Angle first
Most announcements fail because they are not news to anyone outside the company. We find the angle an editor will publish – or tell you honestly that there is not one yet.
Written for the outlet
Press releases, media notes, opinion pieces and briefing documents written in the form each destination expects.
Targeted lists
Built for your sector and market, rather than blasted at a generic database bought by everyone else too.
Distribution and follow-up
Placement through our network and direct approaches, with follow-up that is persistent without becoming a nuisance.
Placement report
Where it appeared, with links, reach estimates and the pickups worth telling your board about.
Coverage is no longer only a reputation asset.
Then
A placement reached readers, generated some traffic, and went quiet.
Now
AI engines assemble answers from news sites, portals and publishers. Coverage is one of the strongest signals determining whether an assistant names your brand at all.
Every placement now works twice – once for people, once for the machines they ask.
Have news worth telling? Let us find the angle.
Tell us what is happening in the business. We will tell you honestly whether it is a story, and where it would land.