Coverage is the start. Circulation is the work
A placement that nobody in your industry sees might as well not exist. Social PR distribution takes the coverage you have earned and puts it in front of the people whose opinion moves your market.
Amplification through channels, communities and people.
Most companies treat a placement as the finish line. They post the link once, on one channel, and the story dies the same week. The coverage was the expensive part; the circulation is the cheap part everyone skips.
Social PR distribution turns one piece of coverage into a sustained conversation – reshaped for each platform, carried into the communities where your buyers actually talk, and put in front of the voices your market listens to.
- Shaped per platform. A LinkedIn post, a community thread and a short video are not the same content resized.
- Communities, not just feeds. The groups and forums where your sector genuinely discusses things.
- Credible voices. Practitioners and specialists with real standing, not follower counts.
- Engagement, not broadcast. Someone answers the replies, in your voice, properly.
Six routes, used in combination.
Owned brand channels
Your company pages, posted in the form each platform rewards rather than a link dropped into a caption.
Leadership and spokesperson profiles
Personal accounts carry far more reach and trust than brand pages. We write for them, in their voice, for their approval.
Employee and network advocacy
Ready-to-post versions your team can share without writing anything themselves – the cheapest reach available to any company.
Sector communities and groups
Professional groups, forums and messaging communities, entered as a contributor rather than an advertiser.
Credible third-party voices
Analysts, practitioners and specialists who will discuss a genuinely interesting story on their own terms.
Paid amplification, where it earns it
Selective promotion behind the posts that are already performing organically, targeted at your buyer rather than everyone.
One story, turned into a fortnight of material.
- Coverage audit and angle extraction
- Platform-specific post writing
- Spokesperson and leadership post drafting
- Employee advocacy pack
- Quote cards and visual assets
- Short-form video and carousel scripts
- Community and group posting plan
- Third-party voice identification and outreach
- Publishing schedule across the cycle
- Comment and reply management
- Selective paid amplification
- Reach, engagement and referral report
Anything with a reason for someone to care.
Six steps, starting from what the story actually is.
Extract the angles
One placement usually contains four or five separate talking points. We pull them apart so the same story can be told repeatedly without repeating itself.
Map the audience
Which platforms and communities your buyers, partners and prospective hires are actually in – and which ones you can safely ignore.
Write for the platform
Each post written in the native form of its destination, with the assets it needs. Nothing auto-syndicated across channels.
Distribute in sequence
Brand channels, then leadership profiles, then employee network, then communities – spaced so it builds instead of arriving all at once and vanishing.
Engage
Replies answered, questions followed up, useful conversations pursued. This is the step that separates amplification from posting.
Report and reuse
What reached whom, what drove enquiries, and which angles are worth reusing in the next cycle.
Social signals now feed the answer machines too.
Then
Social amplification bought you reach for a few days and a handful of clicks, then the algorithm moved on.
Now
Public discussion, community threads and practitioner commentary are among the sources AI assistants weigh when deciding which brands are credible in a category. Being talked about is a visibility asset, not just a vanity one.
A story nobody discusses is a story nothing and nobody remembers.
What you get, beyond the posts going out.
The point is not activity. It is a documented set of assets you own and a clear read on what worked.
- Every post published, with links
- Reach, engagement and referral traffic per channel
- Which angles performed and which did not
- The full asset library, yours to reuse
- Employee advocacy pack for future announcements
- Recommended cadence for the next cycle
We report the posts that flopped as clearly as the ones that worked. Knowing which angle your market ignored is worth more than a chart of impressions.
Built for companies already producing something worth sharing.
Social PR distribution multiplies existing substance. Where there is coverage, research, customer results or a spokesperson with something to say, it turns a single event into sustained presence.
Honest note: amplification cannot manufacture interest that is not there. If there is no coverage and no story yet, start with digital PR distribution – this service is what makes that investment go further.
- Companies that earn coverage but never circulate it
- Founders and executives building a public profile
- B2B firms whose buyers research on professional networks
- Businesses with strong customer outcomes and no audience for them
- Brands active on social channels with nothing to show for it
- Teams launching into a new sector or region
The things worth knowing before you start.
Is this the same as social media management?
No. Social media management keeps your channels running day to day. Social PR distribution is campaign work built around a specific story or placement, aimed at reach and credibility rather than a posting calendar. The two sit alongside each other comfortably.
Do you post from our accounts?
Only with your access and approval, and everything is drafted for sign-off first. Where you would rather publish yourself, we hand over scheduled, ready-to-post material instead.
Will you post from our founder’s personal profile?
We write it; they approve and publish, or grant access if they prefer us to. Personal profiles consistently outperform brand pages, so this is usually the highest-value part of the work – but it is never done without explicit permission.
Do you buy followers or engagement?
No. Bought engagement is visible to anyone who looks, damages credibility with exactly the audience you are trying to reach, and is worthless to the algorithms and AI systems that matter.
How much do you spend on paid promotion?
Only what is agreed, and only behind posts already performing organically. Paid budget is quoted separately from our fee, and we would rather recommend none than waste it.
Can you work in local languages?
Yes. Community and group amplification in the local language is often where the strongest engagement sits, particularly for regional markets.
One brief. We choose the mix.
Digital PR Distributions
Earning genuine editorial coverage on news and online media. Read more
Media Portal Distribution
Placement on the industry portals and trade platforms your buyers actually read. Read more
Targeted Outreach
Researched, one-to-one approaches to named journalists, partners and prospects. Read more
Got coverage nobody saw? Let us fix the circulation.
Send us what you have published or been featured in. We will show you how much more it could have been working for you.