Placed where your buyers already go looking
Industry portals, trade platforms and sector directories are where a serious buyer checks before they shortlist. Getting listed there is a different discipline from chasing news coverage – and far more predictable.
Presence on the platforms your sector treats as reference.
Every industry has a handful of portals that function as its shortlist. Procurement teams check them, trade buyers browse them, and search engines and AI assistants treat them as authoritative sources on who exists in a category.
Media portal distribution places your announcements, profile and offering on those platforms – with the structured detail each one requires, kept current rather than posted once and abandoned.
- Predictable, not speculative. Unlike earned coverage, placement here can be planned and confirmed.
- Buyer intent, not passing traffic. People arrive on these platforms already looking to buy.
- Structured for the platform. Categories, specifications, taxonomies and formats filled properly.
- Maintained. Listings updated as your offering, team and credentials change.
Six categories of platform, matched to your sector.
Industry and trade portals
The sector-specific platforms your buyers read for supplier news, product releases and market movement.
B2B marketplaces and directories
Structured supplier listings with categories, specifications and enquiry routes that generate direct leads.
Regional business portals
State and city-level business platforms, where a local presence often decides a local contract.
News aggregators and syndication networks
Platforms that redistribute releases across affiliated sites, multiplying a single announcement.
Association and event platforms
Member directories, exhibitor profiles and conference listings that carry sector credibility.
Professional and community platforms
Vertical communities and knowledge platforms where practitioners in your field actually gather.
Placement, and the work that makes placement worth having.
- Portal research and shortlisting for your sector
- Platform-by-platform requirement mapping
- Company profile and boilerplate writing
- Product and service descriptions per platform format
- Category, taxonomy and keyword selection
- Announcement and release adaptation
- Image, logo and document preparation
- Submission, verification and follow-through
- Listing consistency checks across platforms
- Enquiry routing so leads reach the right person
- Scheduled refresh of live listings
- Placement report with live links
Anything a buyer would want to find before contacting you.
Six steps, built around your buyer rather than a platform count.
Buyer mapping
We establish who actually makes the purchase decision in your category, and which platforms they use at the shortlist stage. Everything else follows from that.
Portal shortlist
A named list of platforms with the reason each one is on it – sector fit, buyer traffic, authority, or the search and AI visibility it carries. You approve before anything is submitted.
Asset preparation
Profiles, descriptions, specifications, images and documents prepared to each platform’s exact requirements, rather than one generic package pasted everywhere.
Submission and verification
Placement handled end to end, including the verification steps and follow-up that most listings quietly stall on.
Consistency pass
Name, address, category and description checked to match across every platform – inconsistency is what stops search engines and AI systems treating the listings as one entity.
Report and refresh
Live links to every placement, plus a schedule for keeping them current as your offering changes.
Portals are now training data, not just directories.
Then
A listing sat on a portal, was found by whoever browsed that portal, and did nothing else.
Now
Structured, consistent listings across recognised sector platforms are exactly the kind of source AI assistants draw on when someone asks who supplies a product or service. Absence from them reads as absence from the category.
If the portals your sector trusts have never heard of you, neither has the assistant your buyer just asked.
What you have at the end.
A documented, verifiable footprint – not a claim that work was done somewhere.
- Every live listing, with direct links
- Platform, category and date of each placement
- Login and ownership details handed to you
- The approved profile copy, for reuse elsewhere
- Consistency audit across all placements
- Refresh schedule and renewal dates
Listings are placed in your name and remain yours. Nothing is held on an agency account you would lose access to later.
Built for businesses that sell to other businesses.
Portal distribution earns its keep where the buying decision involves research, comparison and a shortlist. The longer the sales cycle, the more this pays back.
Honest note: this is presence and discoverability work, not editorial credibility. If what you need is a journalist writing about you, digital PR distribution is the service that does that – the two work best together.
- Manufacturers, suppliers and distributors
- Technical and engineering service firms
- Exporters and trading businesses
- B2B software and IT service providers
- Professional and consulting practices
- Businesses entering a new market or region
The things worth knowing before you start.
How is this different from digital PR distribution?
Digital PR is earned editorial coverage – an editor chooses to publish your story, and it cannot be guaranteed. Portal distribution is structured placement on platforms that accept submissions, so it is predictable and plannable. One builds credibility, the other builds discoverability.
How many portals will you place us on?
Fewer than most quotes you will see, and better chosen. A hundred irrelevant directory entries do less than a dozen platforms your buyers genuinely use, and low-quality bulk listings can actively harm your search profile.
Do we get access to the listings?
Yes. Everything is created in your name with credentials handed over. You are never locked into us to keep a listing alive.
Are there platform fees?
Some portals are free, some charge for listing or membership. Those costs are separated out in the proposal so you can see exactly what is our fee and what is the platform’s.
How long until it shows results?
Listings go live within days to a few weeks depending on each platform’s verification. Enquiries build over months as the listings accumulate authority and get picked up by search and AI systems.
Will you keep the listings updated?
On the schedule agreed in the proposal. Stale listings – old contacts, discontinued products, outdated certifications – cost more credibility than no listing at all.
One brief. We choose the mix.
Digital PR Distributions
Earning genuine editorial coverage on news and online media. Read more
Social PR Distribution
Amplifying coverage through social channels, communities and credible voices. Read more
Targeted Outreach
Researched, one-to-one approaches to named journalists, partners and prospects. Read more
Tell us who your buyer is. We will tell you where they look.
Send us your sector and market. We will come back with the platforms that matter, what each one requires, and what it costs.