Insights, ideas, stories and updates from Y5MEDIA.
Blog posts
Digital PR for Small Businesses: How to Earn Coverage That Builds Visibility
Earned coverage builds trust ads can’t. Test if your story is news, find strong angles, pitch editors well, and see how PR supports SEO…
Website Migration SEO Checklist: How to Move Your Site Without Losing Rankings
Redesigning, changing platform or moving domain? A before, during and after migration checklist, how to build a redirect map, and mistakes that cost rankings.
Digital Visibility Strategy: A 12-Month Roadmap and Scorecard for Growing Businesses
Connect SEO, content, social, reputation and AI visibility into one plan: a quarter-by-quarter roadmap, a one-page scorecard and review questions.
When Should a Business Invest in Professional Digital Marketing?
DIY, freelancer, in-house or agency? Learn the signs your business needs professional digital marketing, how to compare options, and red flags to avoid.
How to Build Authority on Google: A Practical E-E-A-T Guide for Businesses
Google rewards content that shows experience, expertise and trust. A practical guide to building authority with content, digital PR and credentials.
How AI Search Is Changing Digital Marketing for Businesses
Customers now ask ChatGPT and Google's AI for recommendations. Learn how AI search works, what it means for your business, and practical steps to…
Local SEO: How to Win Customers Searching Near You
Appear when nearby customers search. A practical local SEO guide covering Google Business Profile, relevance, distance, prominence, reviews and local pages.
Content Marketing That Turns Website Visitors Into Customers
Publishing isn't enough. Learn how to plan content for each stage of the buying journey, repurpose it across channels, and turn readers into customers.
Online Reputation: How Reviews and Mentions Shape Customer Trust
Customers check reviews before they call. Learn how online reputation shapes trust, how to respond to negative reviews, and how to build a stronger…
How to Build a Digital Presence Your Customers Can Trust
A practical five-layer framework and 90-day plan to build a digital presence customers trust, from foundations and profiles to content and reputation.
Why Having a Website Is No Longer Enough to Win Customers
Your website exists, but enquiries don't arrive. Learn why a website alone no longer wins customers, and how to turn it into a working…
SEO for Small Businesses: How Search Turns Into Real Leads
Traffic isn't the goal, enquiries are. Learn how small businesses use search intent, service pages and conversion paths to turn SEO into real leads.